Bud Light Party

The Bud Light Party is less politics, more party. W+K created the Party and we pushed it out to social and digital channels, creating a seamless, cohesive look and tone for the Party in the social/digital realm. Headlines, custom tweet responses and a multitude of digital assets created tons of visibility for The Party.

Additionally, and simultaneously, we helped launch new product packaging alongside the new campaign by seamlessly working the packaging announcement into the design standards of The Party.