ISH Spirits

ISH is a Copenhagen-based Low/No alcohol brand. I worked with them as a brand consultant, copywriter and photographer and it was a match made in heaven. My experience in the alcohol/beer/spirits world, as well as photography capabilities, led to many collaborations with them. Working directly with the CEO, we developed a body of work that included brand voice, product and website copy, sales materials as well as photoshoots for social/PR. The goal was to inject some wit and cheekiness, showing that non-alcoholic doesn’t mean non-fun, creating a voice for a whole new generation of mindful drinkers. Included below are some writing examples as well as photography. I was genuinely chuffed to see my words on product out in the market, creating copy to exist on each can to briefly—and cheekily—get some brand voice in the hands of each and every consumer.