NFL—Super Bowl Contest

In Super Bowl XLII, the NFL aired a commercial with Houston Texans teammates Ephraim Salaam and Chester Pitts, telling the story of how Pitts ended up in the NFL. It was a hit. Ephraim and Chester were recognized everywhere, went on the Ellen show and were suddenly mini-celebrities. Due to its success, the NFL wanted people to vote the following year on another great NFL story. To promote the web-based voting process, we had Ephraim and Chester reprise their roles. Ephraim tries to convince Chester that, if they just make a few adjustments to the story, maybe they could win and get to tell their story. Again. However, Pitts is having none of it.