The Hustle Is Real — Oikos Triple Zero

For Oikos Triple Zero yogurt, we expanded “Fuel Your Hustle” into the social space with 16 short films created specifically for Instagram. With this social effort, we kept it short and engaging, seamlessly fitting into the visual language of IG with overhead as well as POV shots. The films felt gritty, fast-paced and spoke to consumers in an authentic manner. Four examples of the series can be viewed below.